National Drowning Prevention Week Photo Contest

Get ready to be Water Smart®! This year for National Drowning Prevention Week, the Lifesaving Society Alberta and Northwest Territories Branch is hosting a Water Smart® -themed photo contest where you can win a lifejacket, or some Lifesaving Society merch! 

Research shows that most drowning incidents occur in the month of July, which is why our most important water safety campaigns - National Drowning Prevention Week and World Drowning Prevention Day - are held in July. This year, we're opening the floor to you!

During the month of July, we invite you to send us photos of you and/or your loved ones engaging in Water Smart® activities such as wearing lifejackets while on a boat, keeping children within arm's reach, taking swimming lessons or other LSS courses, or forgoing alcoholic beverages by the water in favour of an equally refreshing, non-alcoholic drink.

Here's How to Enter to Win!

  1. Take a photo (or a video!) of you or your friends and family doing something that promotes either a Water Smart® message, or any water safe behaviour.
  2. Follow the Lifesaving Society on social media!
  3. Post your photo/video to social media using the #LSSWaterSmart2024 and tag us, or email your photo/video to using #LSSWaterSmart2024 as the subject line


1. The image must embody a Water Smart® or drowning prevention message such as, but not limited to:

  • Wear a Lifejacket
  • Be a Water Smart Boater
  • Within Arm's Reach and Active Supervision
  • Don't Drink and Drown
  • Swim to Survive
  • Learn to Swim
  • Swim with a Buddy

2. The image must communicate its message clearly.

3. The image entries must be high quality.

4. The photos/videos must be original works, taken by the contestants. They must not be sourced from generative artificial intelligence, stock photos, image archives, or social media not belonging to the contestant.

5. The image must align with the Lifesaving Society mission, vision, and values, such as Equity, Diversity, and Inclusion.


All qualifying entries will be entered into a draw to win either the individual or group prize.

A high-quality, Transport Canada approved lifejacket will be rewarded to the winning entry submitted by an individual.

Lifesaving Society merchandise will be awarded to the winning entry submitted by a group.


Our contest ends on July 31 at 11:59pm MST, and the winners will be announced on Friday, August 2. 

For more contest details, visit our website!

We also have a printable 8.5 x 11 poster available, which you're welcome to display in your facility to promote the contest!