Water Smart® Campaign
The Lifesaving Society’s Water Smart® campaign is an annual campaign aimed at promoting standardized public education messages through initiatives, such as Lifejacket Loaner Station programs, the Northwest Territories Water Smart® program and National Drowning Prevention Week. The Lifesaving Society encourages all of our affiliate members and the public to get involved and support the Water Smart® campaign. The Lifesaving Society delivers Water Smart® messages through our Swim for Life and Swim to Survive programs, through the media and through community action.
The Lifesaving Society can support you with Water Smart® Materials to host a Water Smart® event in your community.
The Water Smart® resources can be used throughout the year in a variety of ways including:
- Offering Swim to Survive® in your community
- Promoting safe behaviors at an aquatic facility or waterfront
- Educating the public at community events
- National Drowning Prevention Week (third week of July)
- Enhance existing programs and initiatives within your community